Catch it Bin it Kill it Essay Example | Topics and Well Written Essays - 1500 words

Catch it Bin it Kill it - Essay Example The second aspect of NHS, as mentioned earlier, is communicating the problem to the public and making sure that they are aware of the issue in hand properly. Communicating the problem or increasing awareness becomes extremely critical in situations in which the problem at hand is risky, and taking action is urgent. Not dealing with or not communicating such a problem properly can lead to creating a hype among the public, and making the people who are not at risk of the problem worry about the problem, too. This is what has been named as the â€Å"worried well† people. Therefore, an important responsibility that government or any other concerned organization has is to communicate properly (House of Lords Select Committee on Communications, 2008-2009). Let the paper precisely see what does communicate properly mean. Firstly, it deals with deciding upon the target group or the group with the maximum level of risk. Selecting the right target group is critical as the later steps de pend upon it. Next step includes a well researched and a well thought-out script or content to be delivered. For this purpose, the organization needs to conduct a proper research and collect as much information about the problem in hand as possible. This includes deciding upon the research methodology and making sure that the right people conduct the research. The third important thing is to decide upon the communication channels i.e. deciding upon whether to use T.V., newspapers, pamphlets etc. It is important that the communication channels chosen be relevant with the target group selected. A mismatch in the communication channel and target group would lead to a total failure, as the message would not reach where it is supposed to reach. The last and an equally important thing is collecting feedback on the impact or effect of the communication made, and taking corrective measures if necessary. In other words, it includes checking out progress of the campaign periodically. Presence of all the above steps is necessary in order to make the communication effective. This paper specifically details the campaign named â€Å"Catch it, Bin it, Kill it†, which was conducted by NHS/Government in order to bring about public awareness about the sudden outbreak of Swine Flu after the first case was diagnosed earlier in 2009 (Jonathan Van-Tam, 2009, p. 189). Swine Flu was then a new thing; therefore, scientists were put to task of doing research as to what causes it and the ways to combat with this virus. After considerable research was done and some antibiotics were identified that would prove helpful in dealing with this virus; an awareness campaign was launched towards the end of 2009 with the name â€Å"Catch it! Bin it! Kill it!† This campaign had a well-researched content that included information about swine flu, measures taken by government, protective measures, symptoms of swine flu and ways and importance to keep oneself updated with news regarding swine flu (Smith, 2010). This campaign, if seen from a broader perspective, was a success with some loopholes too that can be pointed out. The main strengths of the campaign included its catchy slogan and its simplicity (Stephenson, 2009, p. 126). The slogan was not only simple, but it was functional at the same time. This is

Southern Baptist Church Essay Example | Topics and Well Written Essays - 1000 words

Southern Baptist Church - Essay Example She being in the image of God as her husband and thus equal to him has the God-given responsibility to respect her husband and to serve as his helper in managing the household and nurturing the next generation." Another part of the document declares emphatically: "the office of pastor is limited to men as qualified by Scripture." To some church members, SBC is living in the past. Thus, at least 10 faculty members of the Southeastern Baptist Theological Seminary and an unknown number of educators from five other SBC seminaries have reportedly left or were forced out of their jobs for refusing to sign the church document. Indeed, the women's fight for equality has come a long way since the Suffragists won the right to vote such that the meaning of women's "submission" to men may have changed significantly over time (Melick, 1998). Now, it is considered right and just for women to serve in the military, work in underground mines or fly an airplane (Hosken, 1981). Does the SBC edict agai nst women pastors belong to the dark ages when the prevailing culture expected women to be subordinate to men and very few women were as well educated as men The SBC in its Baptist Faith and Message acknowledges its commitment to gender equality, pointing out that men and women are of equal worth before God since both are created in God's image. Thus, both men and women are qualified for service in the church. However, the church maintains that the position of pastor is limited to men and women can only serve as helpers, the same way 10 of the 16 helpers in Paul's ministry were women as noted in the Apostle's letter to the Romans. According to SBC, its position on women pastors complies with the explicit teachings of the Scripture, which does not support the practice of allowing women to serve as pastors (Melick, 1998). On this subject, the SBC cited three reasons: 1) there were no women pastors in the New Testament times; 2) none of the instructions regarding church order include instructions for women pastors; and 3) some texts on church order explicitly forbid women to occupy the position of pastor. In effect, the church acknowledges that women have the same rights and privileges as men but in the same breath say that a woman cannot occupy a man's position, which at a glance seems to be contradictory. The church maintains that there is no contradiction here, as there is no contradiction when Paul in 1 Timothy 2:12 affirms the equality of men and women in salvation but equally and just as clearly affirms the priority of men in church leadership. In addition, the Bible says marriage is to be a companionship of equals (Genesis 2:24) and husband and wife have equal value as persons (Galatians 3:28). Nonetheless, the Scripture teaches a hierarchy of responsibilities, which is necessary for creation, time and our humaneness (SBC, 2000). In this organizational hierarchy, everyone needs to submit to someone else to maintain human order. The wife submits to her husband, while the husband submits to Jesus, who in turn submits to God. Each of them should then treat those who submit to them with respect. In this connection, Ephesian